Companies, Influencers, and False Promises: Navigating with Caution in the World of Influencers

In the world of influencer marketing, numerous companies proclaim themselves to be experts without having the necessary skills or experience to support such a claim. This phenomenon is mainly due to companies' lack of knowledge, often unsure about what criteria to consider when investing in influencer marketing.

One of the first aspects to consider when working with English-speaking influencers is their global reach. Linguistic boundaries, rather than national ones, determine an influencer's audience. An English-speaking influencer could have followers from all over the world, for example, in Australia, the United Kingdom, the United States, and beyond. This can present both advantages and challenges for companies looking to target a specific market.

Moreover, it's essential to be aware of the phenomenon of fake followers. Many influencers have a significant amount of fake followers, which can distort statistics and give the impression of a much broader reach than in reality. This can lead to misdirected investments and disappointing results for companies that trust these figures.

Lastly, it's imperative to invest in additional advertising efforts alongside influencer marketing. It's not enough to simply partner with an influencer and hope that it will generate results. Especially for service companies, success often depends on a well-executed multichannel marketing strategy that combines influencer marketing with other forms of advertising.

In this context, it's clear that navigating in the world of influencer marketing requires specific expertise and a deep understanding of the dynamics at play. Companies should exercise caution and turn to professionals in the field to avoid common pitfalls and maximize the return on investment of their advertising efforts.